Sarah Armstrong, Setting Client Experience Expectations

July 8, 2015 - 1 minute read

Sarah Armstrong, founder and creative director of A Name Brand Co., talked with us about setting a new standard for our industry regarding client interaction. The self-proclaimed “advocate for inherent creativity” comically reminds us that the client isn’t the enemy. In fact they’re the opposite. They are this magical source of income and opportunity that we need to respect and look out for. If we can educate the client, speak to them from a position that has their best interest in mind, and positively suggest alternatives when we don’t believe a request they make will better their project, then we can start building a relationship of trust and dialog that will make all our lives better. Go the extra mile to show them you have their best interest at heart and respect their point of view and they will begin to trust your decisions more and more.

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